The International Social Summit is an event aimed at global social media managers and digital marketing managers.
It will focus on the opportunities and challenges of running social programmes across multiple markets, languages and platforms. Attendees will get practical advice, tips and tactics for growing an effective social presence, whatever your budget or target markets.
Learn tactics and insights specific to international campaigns and platforms
Takeaway new ideas on how to effectively scale social campaigns across multiple markets
Hear case studies from global brands running successful social activities
Meet fellow global social professionals and make valuable connections
Meet our Keynote Speaker for 2024
Michael Corcoran
I guess you need to know how I got here. I have 12+ years of experience < insert big list of brand names here to show off and brag so you might think I’m a big thing>. I'm not a Forbes 30 under 30; I have not been named 'Top Marketing Influencer' by some random agency looking to PR for new business. At Ryanair, I ran its social media. I let my work do the talking (most of the time), and I think I'm doing ok at it. Now it’s time to speak Frankly.
One brand, many markets: Strategies for building a successful global community
Michelle Lindner - Ahrefs
As businesses expand their reach into diverse markets, maintaining a consistent brand identity while balancing the needs of a global community becomes crucial. In this session, Michelle will share the strategies Ahrefs has used to address challenges, foster meaningful connections, encourage engagement, and create a cohesive community among an ever-expanding global user base.
When authenticity meets growth: How to scale your Influencer Marketing strategy on an international level
Philipp Greulich - Kolsquare
In the dynamic realm of Influencer Marketing, where authenticity meets growth, navigating international expansion poses both challenges and opportunities.
But how can you keep it real and relevant when moving on to new markets?.
Are there specific codes and rules to follow in different countries? .
How do you make sure that your creator collaborations really convert, in a durable way?.
In this session, Philipp will share practical tips and best practices for a bullet-proof expansion approach, including tangible insights from different European markets and efficient ways to save time and investment when working with international influencers.
Commerce Across Continents: 7 keys to scaling Meta Ads internationally
Will Brittain - Connective3
This session outlines the foundations needed to scale and maintain international efficiency through Meta Ads and provides specific testing frameworks to create a cross-border unfair advantage over your competitors.
So, you’ve mastered your local market through paid social and now you are looking to expand? The US seems like a good idea right? In theory yes, it’s a big country with lots of opportunity for growth BUT it is a whole different ball game. In this session we are going to run through all the things you need to know when running paid ads in the US including tips and tricks for optimal campaign performance.
Navigating China: Blueprint for brands in the WeChat social sphere
Sivan Hu - Webcertain
Where does a brand stand within the China Super App ecosystem? How can Western businesses walk into the daily lives of Chinese audiences?
What steps lead to effective communication in the complex social network?
Whether you're considering your first steps on WeChat or refining your existing approach, Sivan will give you an insight into the Chinese consumer behaviour digital landscape. You’ll walk away with actionable insights, best practices, and a thorough understanding of the frameworks needed to communicate effectively in the vibrant and complex social network that defines the Chinese market.
Global reach, local impact: Strategies for tailoring social media engagement across regions
Magali Mas D'Amato - The Social Element
Explore effective approaches for adapting your social media strategy to resonate with local audiences in different regions while maintaining a consistent global brand message.
How to humanise your brand by leveraging your corporate influencers
Anna Bertoldini - NielsenIQ
It's time for organisations to have a face. As people around the globe seek more connectedness and human experiences, it's more important than ever to humanise your brand. Enter H2H marketing, a powerful way to communicate your purpose, value, solution, and culture to attract and retain talent and customers while empowering and highlighting employee voices.
Anna will draw on her extensive experience managing global employer branding programmes to share examples, strategies and tried and tested approaches to deliver results and elevate your message to a wider audience.
Global impact: Harnessing LinkedIn to amplify senior leadership profiles
Anthony Leung - Mean Write Hook
For many marketers, it's critical to elevate the visibility of senior leaders: It helps build credibility in their leadership team and raise the profile of the company.
Yet doing this isn’t always easy. Anthony will discuss essential strategies to elevate senior leaders globally on LinkedIn, uncover the secrets behind personal branding versus corporate pages to rapidly establish credibility and trust and share insights into strategic positioning and crafting impactful content for diverse audiences.
Beyond Borders: Secrets to global social media success
Libby Windle - connective3, Anlieka Marconi - Webcertain and Maria Kalyadina - Semrush
Join our industry superstars as they dive deep into the trends reshaping the global social landscape and share their real-world insights for boosting any social media game.
If actionable takeaways are your thing and you want to learn the power of cultural awareness, trendspotting and data-driven tactics, then you do not want to miss this.
10 lessons learned from scaling global creator teams
Fabrizio Ballarini - Wise
Fabrizio will share learnings from the past 3 years of building social media creators operations across multiple languages and platforms. After scaling successfully SEO at Wise, he embraced the journey of building teams working on content creation for social media. This talk covers the differences between content creation for SEO and social, the challenges of creating content for a publicly listed company and top tips for getting results.
Navigating international markets: AI's role in paid social content Localisation
Marina Hess and Yannick Arndt - Peak Ace
This session is all about the practical applications of AI in international paid social campaigns and Marissa and Yannick will deliver a solid understanding of how AI can elevate content localisation, offering real-world insights. Through hands-on tips, you will gain actionable strategies for enhancing the reach and relevance of your paid social content across diverse markets.
Diego Bartolome - TransPerfect, Azahara Corrales - Rocketmill, Kate Busby - Novakid
Delve into the future of social media with our panel of experts, as they explore the power of AI. From leveraging smart algorithms to predicting trends and personalising user experiences, learn how AI is reshaping social as we know it.
Get insights on staying ahead, maximising impact, and ensuring your brand or business remains the one step ahead in the AI-driven era of social media!
The Power of 1: How to focus on an audience of 1 when you have a global audience of millions
Xandrina Allday - LabX Media Group
Expectations are higher than ever, and brands must embrace personalisation and truly connection with their audiences to really see success.
Xandrina will share strategies for how you can make every person feel like your content is made for them specifically and show how by focusing on the 1, you’re really reaching the millions. She’ll share examples of how to create highly engaged global audiences with this approach and show how the impact 1 person can have on another should not be underestimated.
Visuals: The social media superheroes and villains
Daiana Damacus and Germán Rodríguez - Webcertain
How many times has a branded social media post stopped your feed scrolling? Did you realise it was because of its image/video?
Visuals are more important than text in a social media post whether on Instagram, LinkedIn, TikTok, or X. So why are so many brands bad at creating them? Daiana Damacus and German Rodriguez are combining their social media and graphic design powers to put a stop to boring visuals in branded social media posts. Their talk will cover how to plan for visuals, how to come up with visual concepts, how to choose the best visuals for your campaigns, how to create eye-catching visuals, and how to avoid all the common mistakes brands make with their images and videos on social media, especially in global campaigns.
Content that connects: How to reach local audiences on a global scale
Fleur van Dommelen - SAP
This session explores how to build global social media strategies with a cross-cultural mindset. Delve into the foundation brands should consider when localizing their social media efforts. And get inspired by content best practices that balance local creativity and global brand consistency. Expect to learn how to navigate cultural considerations, and how to set your teams up for success.
A detailed overview to how we helped Golfbreaks.com utilise both Meta & TikTok ads to build brand awareness and drive holiday bookings across top destination all over the world.
We'll be giving a practical walk through of our strategy and tactics to help you learn with some corny jokes along the way.
Maximising multi-market success: Unveiling paid social insights across past and future campaigns
Rebecca Holloway - Base Creative
This session will explore the application of paid social strategies across diverse markets, drawing insights from Instagram and Facebook campaigns in nine different regions. Rebecca will discuss the lessons learned from analysing demographics and employing a marketing flywheel approach to understand the entire user journey.
She will delve into the derived insights, focusing on their role in shaping a multi-market strategy that extends across IG & FB. Expect insights into user behaviour and strategies for effective navigation of diverse markets using the power of Instagram and Facebook.
You’ll leave with practical, actionable insights and perspectives to consider in your future multi-market strategies.
Data is powerful, and your own first- party data is the most powerful of all
Bianca Bergshoeff - Maatwerk Online
Bianca will share a case study from a pet food brand, which showcases how collecting, analysing and using data in social strategies can bring big results. She’ll talk dashboards, segmentation and content creation and share how to replicate such a strategy and scale it across markets.
You’ll leave with practical, actionable insights and perspectives to consider in your future multi-market strategies.
It is time we as professionals REALLY start to think about the role social plays for a brand or business. If you try being all things to all people on social, you are more than likely diluting your effort, and adding to the sea of corporate sameness. You’re also most likely doing it with a small team and limited resources too, right?
So, Michael will get straight to the juicy bits!
He’ll talk:
• Different ways to be on social without ‘being’ on social - to solve a problem or utilise an opportunity for a brand and business on social
• Take some examples of how to use social beyond just posting content and wasting time and money.
• Look at the four key variables that should influence your strategy before deciding what role social can play to REALLY try to add value over time.
And you might learn a bit about how Ryanair does it too!
17:15 - 19:00
Drinks reception
Complimentary drinks reception
2024 speakers
2025 speakers coming soon
Xandrina Allday
LabX Media Group
Xandrina Allday is an experienced Social Media Lead at LabX Media Group with over 6 years developing and implementing successful social media strategies for international audiences.
Xandrina Allday is an experienced Social Media Lead at LabX Media Group with over 6 years developing and implementing successful social media strategies for international audiences. Proficient in harnessing analytics to fine-tune content approaches and optimise campaign efficacy on a global scale, whilst being committed to staying abreast of worldwide industry trends.
Yannick Arndt
Peak Ace
Yannick specializes in crafting impactful paid social campaigns driven by meticulous data analysis.
With seven years deeply immersed in the dynamic realm of social media marketing, Yannick specializes in crafting impactful paid social campaigns driven by meticulous data analysis. His portfolio boasts a diverse spectrum of collaborations with international clients, spanning B2C e-commerce ventures to spearheading B2B lead generation for industrial giants. Efficiency is at the core of Yannick's strategy. Describing himself as "lazy," he finds solace in meticulous preparation and the strategic application of automation. After laying the groundwork, he lets automation take the reins, allowing him to focus on the nuanced, strategic elements that demand a personal touch. In Yannick's world, experience is not just a measure of time but a driving force. He continues to redefine the boundaries of social media marketing through a harmonious blend of seasoned expertise and cutting-edge innovation.
Fabrizio Ballarini
Wise
Fabrizio leads Organic Growth and SEO at Wise. He used to consult enterprise clients across finance, ecommerce and tech at Neo@Ogilvy, Ogilvy's performance marketing agency.
Fabrizio leads Organic Growth and SEO at Wise, a financial company powering money for people and businesses in their increasingly global lives — to pay, to get paid, to spend, in any currency, wherever you are, whatever you’re doing. Fabrizio’s team mission at Wise is to acquire customers at zero cost by building products, platforms and content that educate and solve customer problems working across SEO, Affiliate, CRM and Social Media.
Before bootstrapping his current team at Wise, he used to consult enterprise clients across finance, ecommerce and tech at Neo@Ogilvy, Ogilvy's performance marketing agency. He's passionate about search engines, online communities, startups, slightly obsessed with exchange rates and bringing transparency to the finance industry .
Diego Bartolome
TransPerfect
Diego is an specialist in applying Artificial Intelligence to digital content, including machine translation in over 150 languages.
Diego is an specialist in applying Artificial Intelligence to digital content, including machine translation in over 150 languages, e-commerce product listings and destination content at scale, synthetic image generation and description, creative AI videos, and many more.
Bianca Bergshoeff
Maatwerk Online
Bianca has been working in the agency-world for +7 years, and since early 2023 she's also part of the Social Media Committee of the DDMA in the Netherlands.
Bianca has been working in the agency-world for +7 years, and since early 2023 she's also part of the Social Media Committee of the DDMA in the Netherlands. As a specialist, I've been adopting several innovative strategies over multiple channels. I love sharing my learnings and experience on events or in panels to inspire others.
Anna Bertoldini
NielsenIQ
Anna is the Senior Social Media Influencer and Brand Manager at NielsenIQ. She’s passionate about helping global companies communicate their mission and purpose with authentic and engaging storytelling.
Anna is the Senior Social Media Influencer and Brand Manager at NielsenIQ. After working many years in employer branding, she's transitioned into NIQ's Global Brand Marketing Center of Excellence (COE) and is focused on strengthening NIQ’s brand story across social, reinforcing the organization’s thought leadership, and amplifying its global voice through social advocacy and influencer and brand partnerships.
She’s passionate about helping global companies communicate their mission and purpose with authentic and engaging storytelling.
Will Brittain
Connective3
Will Brittain, as the Head of Paid Social at connective3, brings over seven years of invaluable experience in steering social advertising campaigns for global enterprises.
Will Brittain, as the Head of Paid Social at connective3, brings over seven years of invaluable experience in steering social advertising campaigns for global enterprises. Beyond his role, Will's commitment to knowledge-sharing is evident through his active engagement on social platforms.
Kate Busby
Novakid
Kate is a multilingual marketer with over 10 years of professional experience, working remotely from Barcelona, Spain.
Kate is a multilingual marketer with over 10 years of professional experience, working remotely from Barcelona, Spain.
In her past roles as the Director of Social Media, PR, SEO, and Content at Novakid, The Keenfolks Agency, IWG plc and PageGroup, she has achieved significant accomplishments such as doubling YoY clients' global social communities across various platforms, winning multiple six-figure client contracts, as well as delivering global brand and growth campaigns for household brands. She’s also increased efficiency in and built career growth plans for a multidisciplinary in-house teams.
Abi Bellion-Carey
Overdrive Digital
Abi leads our Paid Social team at Overdrive – bringing to the role her experience as an in house marketing manager alongside her years of copywriting experience.
Abi leads our Paid Social team at Overdrive – bringing to the role her experience as an in house marketing manager alongside her years of copywriting experience. Abi’s forte is creating strong, long lasting client relationships based around transparency, knowledge sharing and great results.
I guess you need to know how I got here. I have 12+ years of experience . I'm not a Forbes 30 under 30; I have not been named 'Top Marketing Influencer' by some random agency looking to PR for new business. At Ryanair, I ran its social media. I let my work do the talking (most of the time), and I think I'm doing ok at it. Now it’s time to speak Frankly.
Azahara Corrales
Rocketmill
Azahara Corrales is a well-known public speaker and media manager, recognized for her engaging talks at big conferences like Brighton SEO.
Azahara Corrales is a well-known public speaker and media manager, recognized for her engaging talks at big conferences like Brighton SEO. She talks about how AI, machine learning, and the metaverse affect marketing and social media. She won the important Digital Marketer of the Year 2022 award from the Digital Women Awards, and her knowledge keeps impressing and teaching people all over the world, making her a top figure in the always changing world of digital marketing and technology.
Daiana Damacus
Webcertain
Daiana has spent the last seven years working with social media marketing, influencer marketing, online research and content marketing.
Daiana has spent the last seven years working with social media marketing, influencer marketing, online research and content marketing. This has made her realise the importance of knowing your target audience for all areas of digital marketing. Daiana has worked in all four languages she speaks, with companies from across the world. She loves putting creativity into social and content campaigns, but believes that relevancy has more weight than trends when it comes to successful campaigns. Originally from Romania, Daiana now lives in the UK.
Magali Mas D'Amato
The Social Element
Born in Argentina, Magali is a marketing and social media professional with a rich background in Paid Advertising.
Born in Argentina, Magali is a marketing and social media professional with a rich background in Paid Advertising. With 7 years of industry expertise, she possesses a keen eye for optimising strategies tailored to diverse audiences. Her experience spans both B2B and B2C realms, contributing her skills to global companies. Currently working as the Pan European Social Media Manager at The Social Element, overseeing communities with a collective following of over 21 million. Magali's is all about driving impactful engagement and sending the right message to the right audience!
Fleur van Dommelen
SAP
Fleur has 12 years of experience in local, regional and global roles, Fleur excels in balancing global strategies and local cultures.
Throughout her career, Fleur has been building bridges across borders while leading social media for global brands. Being born in the Netherlands, her international career has enabled her to live and work in cities like Sydney, New York and London. With over 12 years of experience in local, regional and global roles, Fleur excels in balancing global strategies and local cultures. Working across time zones is her daily business, in her role as Head of Social Media Management at SAP, in which she oversees a team of social media experts spread out across all continents.
Philipp Greulich
Kolsquare
Philipp Greulich is the Country Manager for the DACH Region at Kolsquare, Europe’s leading influencer marketing platform.
Philipp Greulich is the Country Manager for the DACH Region at Kolsquare, Europe’s leading influencer marketing platform. Kolsquare offers an all-in-one software solution to create, manage and optimize data-driven Influencer Marketing campaigns, one of the most efficient and authentic ways to build durable brand awareness and grow performance on social media.
With expertise in social media and KOL marketing, Philipp has been driving Kolsquare's Go-To-Market and Sales strategy in Germany, Austria, Spain, the UK and Switzerland since April 21 and has been in the creator economy since 2017, having spoken with over 500 brands and agencies.
Marina Hess
Peak Ace
Marina is a specialist in paid social marketing, demonstrating proficiency across both B2B and B2C sectors.
With a robust four-year background in digital marketing, Marina is a specialist in paid social marketing, demonstrating proficiency across both B2B and B2C sectors. Her expertise spans performance marketing and strategic campaign development, showcasing her ability to curate impactful strategies for international clients. Grounded in analytical thinking and fueled by a profound interest in consumer behavior, Marina strategically maneuvers the dynamic marketing landscape. Marina is distinguished by her eagerness to embrace innovative solutions, continually seeking cutting-edge approaches in the ever-evolving digital marketing sphere. Dedicated to professional growth, she utilizes her analytical mindset and passion for innovation to drive impactful results.
Rebecca Holloway
Base Creative
Rebecca is an award-winning social media strategist with 9+ years of experience specialising in TikTok, Instagram, and LinkedIn strategies.
Rebecca is an award-winning social media strategist with 9+ years of experience specialising in TikTok, Instagram, and LinkedIn strategies. She's worked with top brands in finance, healthcare, and transport, delivering impactful B2B paid social campaigns. She has also spoken at conferences like BrightonSEO and Digital Women, appeared on podcasts, and co-authored the book "Socialise" on unlocking content and maximizing social media engagement.
Sivan Hu
Webcertain
Sivan is a Social Media and Influencer Marketing Specialist at Webcertain. Holding a degree in Product Design, she realized her particular interest in market research.
Sivan is a Social Media and Influencer Marketing Specialist at Webcertain. Holding a degree in Product Design, she realized her particular interest in market research. She pursued a career in audience marketing, assisting clients in gaining customers' recognition on social platforms, utilizing her exceptional research and analysis skills.
Originally from Shanghai, China, Sivan now resides in the UK. Her cross-cultural background has deepened her appreciation for individuality, and she is passionate about exploring opportunities rooted in cultural differences. Sivan firmly believes that understanding the target audience's needs and online habits is the key to crafting personalised and emotionally resonant content that truly connects with customers.
Maria Kalyadina
Semrush
Maria has an agency background where she was helping mid-size and enterprise brands with social strategies.
Social Media & Brand marketing geek with eight years of experience in marketing and four years in management & leadership.
She has an agency background where she was helping mid-size and enterprise brands with social strategies. Currently, she manages a social media team at Semrush, where they're on a mission to make SaaS B2B social media a fun and engaging space.
Anthony Leung
Mean Write Hook
Anthony Leung has led social media for the likes of Pret a Manger and JUST EAT.
Anthony Leung has led social media for the likes of Pret a Manger and JUST EAT. He now runs Mean Write Hook, helping business leaders create an engaging LinkedIn presence that reflects who they are and creates new opportunities for themselves and for their businesses.
Michelle Lindner
Ahrefs
Michelle has been working in Marketing since 2005, when she got her first in-house copywriting gig. Over the years, she has been involved in multiple aspects of content marketing, both as an in-house team member and a freelancer.
Michelle has been working in Marketing since 2005, when she got her first in-house copywriting gig. Over the years, she has been involved in multiple aspects of content marketing, both as an in-house team member and a freelancer.
In 2019, she was the content lead for the global rebranding of Actimel. Immediately after, she joined Empire Flippers as a content marketer, leading social media marketing efforts for the company. Since 2022, she has been the Community Manager for Ahrefs, leading community-centred events and communications.
Anlieka Marconi
Webcertain
Anlieka is a team leader in Webcertain’s marketing team, where she helps clients achieve their social media goals across a range of international platforms.
Anlieka is a team leader in Webcertain’s marketing team, where she helps clients achieve their social media goals across a range of international platforms. With a degree in film making, she loves combining her film and social passions to tell stories online.
Germán Rodríguez
Webcertain
Germán is a Senior Graphic Designer at Webcertain. With over 20 years of experience doing creative campaigns for major national and international companies.
Germán is a Senior Graphic Designer at Webcertain. With over 20 years of experience doing creative campaigns for major national and international companies, he brings a huge wealth of experience and expertise to the Creative department at Webcertain. As a Senior Graphic Designer, he is responsible for all creative design work done for both clients and Webcertain itself. He does a wide variety of creative and graphic design work, from logo design to social media images and videos, to advertising, to longer corporate videos, and more. In his spare time, Germán is an artist with a passion for film making, as well as a musician and composer with several albums on the market. Germán is currently based in Madrid,
Kat Sale
House of Performance
Co-founder of House of Performance (HOP), Kat setup the business with Emma Welland in 2021.
Co-founder of House of Performance (HOP), Kat setup the business with Emma Welland in 2021. Designed to help businesses transform their PPC, Paid Social & Display performance and management, HOP works with brands to audit, manage and in-house their activity. An expert in performance marketing with over 15 years experience across a multitude of agencies, plus extensive public speaking engagements, Kat is ideal for the job.
Emma Welland
House of Performance
Emma has worked in performance marketing for over 15 years. She co-founded House of Performance with Kat Sale.
Emma has worked in performance marketing for over 15 years. Having worked both inhouse and for a variety of agencies, Emma has a wealth of experience in social having led teams working globally on large social brands such as Nissan, L'Oreal, Estee Lauder, Terrapinn & more. In 2021, Emma co-founded House of Performance with Kat Sale. HOP was set up to do 2 things: be a good place to work, and do good work for brands & people everywhere.
Libby Windle
connective3
Libby has nearly 10 years’ experience in digital campaigns for household brands.
With nearly 10 years’ experience running digital campaigns for household brands, Libby heads up connective3’s UK and International PR department, where she oversees client strategies across numerous sectors including travel, e-com and finance, ensuring they drive organic growth and business performance.
6 months premium access to Webcertain's self-learning platform
Cancellation policy
Tickets cancelled one month before the event will receive a full refund. However, cancellations after this date cannot be refunded. Tickets can be transferred to another person at any time.
Got a question for us?
If you've got a question about the event or would like any additional information, get in touch!
